Storybook Land

Storybook Land

Located just 10 miles outside of Atlantic City, Storybook Land has been a magical destination for 55 years. I remember visiting with my parents as a child, and now I bring my own children—each visit rekindles cherished memories. The park has preserved its charming, nostalgic atmosphere while continually adding exciting new features. Immaculately clean and beautifully landscaped with vibrant seasonal flowers, Storybook Land transforms throughout the year. In the fall, it features a festive hay maze and decorations of corn stalks and pumpkins. My favorite time is Christmas, when Santa arrives and the park becomes a dazzling holiday wonderland, complete with a Santa Ride and gently falling snow. The rides are not only fun but also exceptionally safe, and the staff is always courteous and welcoming. You can enjoy lunch at the café or bring a picnic to enjoy at one of the many outdoor tables. If you have kids, grandkids, or young relatives who haven’t yet reached their pre-teen years, Storybook Land is a must-see—where beloved characters come to life. I’ve had the privilege of working with three generations of the remarkable Fricano family, who have lovingly maintained this treasure for over half a century. Here’s to another 50 years and the next generation—Storybook Land remains a place of joy, wonder, and lasting memories for families. 


6415 Black Horse Pike (Routes 40 / 322) - Egg Harbor Twp, NJ
(609) 646-0103